Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA).

Technology 120

Technology System Government Groups 120

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 163

Communications Ethics Training Hotels 163

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re they’re work. But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Remote PR Jobs

SEPTEMBER 25, 2023

However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. We asked a group of them to share the most important thing a mentor has taught them about PR and media strategy, and why that advice has held up throughout their careers.

Agency 100

Agency Energy Sports Reputation 100

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

Ronn Torossian

MARCH 1, 2022

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. The post Consumer Trends that Impact Marketing Strategies appeared first on. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].

Consumer 195

Consumer Trends Strategy Marketing 195

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 89

Agency Energy Crisis Management Industry 89

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

Creativity 118

Creativity Agency Enterprise Crisis 118

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. ESG Reports Lack Consistency, Transparency and Important Information.

Automotive 97

Automotive Technology Communications Mobile 97

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . within a PR agency setting or in-house. . Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

Communications 64

Communications Conference Policies Internal 64

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications.

How To 397

How To Software Media Analytics 397

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. For lots of organizations, an AI marketing strategy works. They aren’t moving the technology forward in any way.

Company 78

Company Strategy Marketing Technology 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 170

Technology Publicity Software Pitching 170

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. For lots of organizations, an AI marketing strategy works. They aren’t moving the technology forward in any way.

Company 78

Company Strategy Marketing Technology 78

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. Relatively speaking, [AI] is still very new.

Communications 72

Communications Guidelines Technology Tools 72

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203

SEO Engineering Google Examples 203

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

Communications 52

Communications Conference Policies Internal 52

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

Agency 71

Agency Healthcare Interviews Creativity 71

Stephen Waddington

MAY 24, 2021

COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management.

Report 127

Report Communications Big Data Survey 127

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. What does this have to do with your earned media strategy? The Times’ acquisition of Wordle is indicative of a larger strategy publishers are employing this year: diversifying their content to attract a greater number of viewers/subscribers.

Strategy 103

Strategy Media Journalism Banking 103

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Cision

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Just one or two clients? Just a few projects?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years.

Communications 225

Communications Marketing Radio Airlines 225

Remote PR Jobs

SEPTEMBER 25, 2023

Whether you are a blockchain company or a restaurant, a PR strategy can help you gain awareness, build credibility, and can open the door to new partnerships. Whether you are a blockchain company or a restaurant, a PR strategy can help you gain awareness, build credibility, and can open the door to new partnerships.

Strategy 100

Strategy Privacy Ethics Resources 100

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. With the help of this strategy, companies can increase the odds of generating positive responses to their promotional efforts from the target audience and optimize the sales process.

Company 88

Company Strategy Publicity Advertising 88

5W PR

NOVEMBER 2, 2020

Creating an effective crisis management plan can be a hard task for any communication team. Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan. Lack of Visibility. Information.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Trends Case Study Crisis Management 203

5W PR

MAY 16, 2024

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. This evolution demands a corresponding shift in public relations strategies. Fintech firms, armed with cutting-edge technology, have disrupted the status quo. Nonetheless, the environment has evolved.

Banking 78

Banking Financial Privacy Mobile 78

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78