ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Humanize Your Brand. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

DECEMBER 16, 2022

We took a great human interest storytelling moment via earned media highlighting this amazing restaurant manager Andrea, or “Mama McDonald’s,” and all she does to personally help crew members. Megan: We’ve always had an always-on approach to people storytelling for McDonald’s.

Brand 78

Brand Branding Consumer Storytelling 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. It could be argued the institution could use some image-burnishing right now.

Film 136

Film Local Leadership Radio 136

Ishmael's Corner

DECEMBER 7, 2014

As part of this initiative, a new Body Worn Camera Partnership Program would provide a 50 percent match to States/localities who purchase body-worn cameras and requisite storage.”. They’re probably right, although I don’t think owned media has reduced the White House’s advertising budget. Obama’s content guys get it.

Journalism 108

Journalism Local Storytelling Policies 108

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. No advertising, no sponsorship, no sales promotion or other fundraising efforts. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. An initial target of £1,000 was set.

Radio 89

Radio Skype Print Local 89

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Burrelles Fresh Ideas

MAY 23, 2023

But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. Content creation and storytelling: PR can create compelling and engaging content that showcases the unique aspects of a destination or travel service.

Travel 40

Travel Tourism Airlines Hotels 40

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #6

Report 81

Report YouTube Privacy Web 81

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”. 67) “I’m a storyteller.”. 115) “Advertising.”. (click image for higher resolution).

Employee 147

Employee Print Writing Survey 147

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. manual social media searching, local news, niche publications, community events, etc., Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. But how can PR pros take more mundane company news and get it into a local or national news story?

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” For a daily beat reporter, our stories had to have a local tie. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. I was studying acting at the time. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. It’s a common understanding that storytelling is an effective way to share ideas. When we are suffering through the bone-chilling cold it is winter in Cincinnati, we practically live at Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

MARCH 11, 2015

As a result, we’ve seen everything from local tech nerd and new space150 VP of everything, Greg Swan, Meerkat a car wash (see above) to folks like Gary Vaynerchuk setting up advance Meerkats of his #AskGaryVee show. YouTube continues to be an “A platform” with marketers and advertisers. So, along comes Meerkat.

Twitter 60

Twitter Marketing Tools Storytelling 60

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Effective PR is effective storytelling.

Television 40

Television Print Radio Newspapers 40

Presspage

MARCH 13, 2018

“Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. Andy Jelic, social media specialist for Re:Group , shares several tactics PR pros can employ to boost their Facebook pages’ reach, including swapping posts, getting sponsors involved and tagging local businesses.

Facebook 113

Facebook Social Media Analytics Blogging 113

Shift Communications

DECEMBER 11, 2015

Visual Storytelling Accelerates. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Twitter continues to tinker and confuse the market with its advertising options and marketing value (see recent removal of share counts and the resounding outcry ). 365 Day Event Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Mora Communications

NOVEMBER 7, 2017

Remember effective PR is effective storytelling. It has been well documented when people are fact-gathering in order to make a decision about assisted living facilities and long-term care facilities they frequently look online and to their local media. All with the goal of bolstering the brand and boosting occupancy.

Strategy 40

Strategy Advertising Advertising Storytelling 40

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. How do you do it? I would be happy to hear from you.

Television 75

Television Groups Storytelling System 75

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. How do we deal with this blending of content?

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Determine the chronology of your business story before writing it. Did your business start when you got laid off?

Pitching 40

Pitching Media Small Business Writing 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3.

Video 87

Video Publicity Marketing Analytics 87

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

Sports 0

Sports Leadership Internal International 0

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history.

Film 120

Film Creativity Brand Branding 120

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. 18: The future of storytelling in healthcare communications. Talking Points. Agency of the future | Jump to text. read more. #18:

Data 78

Data Media Analytics Energy 78

MaccaPR

NOVEMBER 10, 2015

Do this by being authentic storytellers and finding the right consumers with whom to connect. Ten participants put on the same pair of boots (gross) and hiked one million steps - all the way to the company’s headquarters, where they held a celebration that local TV stations were quick to cover.

Marketing 48

Marketing Social Media Video Mobile 48