Reputation Us

AUGUST 28, 2023

What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. –Advertising will be more engaging. I was fortunate to be invited and attended Saturday’s (August 19) MidwestCon in Cincinnati.

System 78

System Technology Banking Community 78

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. Additionally, collaborations between creators and brands will become more prevalent on social platforms, resulting in creative and engaging branded content.

Video 118

Video Social Media Media YouTube 118

5W PR

APRIL 11, 2023

Paid social media advertising is another route to reach a wider audience. Creating a Publicity Stunt Companies can use creative publicity stunts to generate attention and buzz around their stock. The post Driving Attention When Your Stock Goes Public appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 88

Publicity Financial Banking Social Media 88

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” unless they are presented as proof/evidence. Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

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Study Media Relations Media Measurement 144

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Prohibition

JUNE 8, 2023

This blog post will provide valuable tips and techniques to help you capture and create high-quality videos on your phone, which can then be optimised across social media channels to elevate your brand’s content to a professional level. It is key that the presentation and visuals of your social posts align with your business messaging.

Video 62

Video Social Media Instagram Media 62

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Burrelles Fresh Ideas

MAY 7, 2024

For instance, a statement like “That was a fascinating presentation” could be delivered with genuine curiosity or with a hint of boredom. click to expand However, measuring and reporting on the spokesperson’s effectiveness required human review, critical thinking, and a bit of creativity to determine how to depict the results best.

Analysis 95

Analysis Measurement Data Examples 95

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Publishing your content on such influencer blogs or social media accounts helps you take your content to a wider audience, according to Cision.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Leadership 199

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. We see this happening in the communications and PR industry. Rise of the Machines.

Publicity 166

Publicity Analytics Data Advertising 166

PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. You may remember this from when blogs were still on the upswing — bloggers would guest post for each other, then go back to their own blogs and direct their followers over to the other, bumping up page views.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Konnect Agency

APRIL 20, 2023

” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. By aligning with consumer preferences for authenticity and ethical practices, deinfluencing presents an opportunity for influencers and brands to create genuine and mutually beneficial collaborations.

Trends 52

Trends Marketing Ethics Consumer 52

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Prakkypedia

SEPTEMBER 20, 2014

Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Be creative with job advertisements. Promoting your cause or your brand, or having conversations with your community, is not all about media releases.

Conference 112

Conference Newspapers Community Advertising 112

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Instead of a text-heavy article, visually appealing PDFs and slides work well when presenting case studies in-person.

Case Study 140

Case Study Study Video Writing 140

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 66

Marketing Survey Study B2B 66

The Stalwart Blog

JANUARY 2, 2016

I finally made it to a “ Creative Mornings ” event in San Diego to hear from Dave Brown on the topic work. Dave has a sweet gig in New York City now as the SVP, Group Creative Director for Edelman’s Experience Design team. Dave found out he was being sent to Cannes for the advertising/creativity awards.

Creativity 60

Creativity Marketing Travel Conference 60

PR Job Coach

MAY 16, 2010

Short of stardom and employing advertising, there are certain techniques you can employ to make sure you can be found and in a way that is controllable, professional and complementary. Slideshare is a fabulous and rich content site on which you can upload presentations. And you can be as creative as you want and need.

Engineering 158

Engineering How To Google Web 158

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Konnect Agency

JUNE 8, 2023

This blog post breaks down the different parts of the app where your content can appear and provides a clear explanation of the ranking process for each section. This curated section presents a wide array of content, carefully tailored to cater to individual preferences and interests.

Instagram 52

Instagram Guidelines Social Media Video 52

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. Hamburger Helper didn’t really advertise or force the mixtape on people. [By Karen Geier].

Viral 100

Viral Guidelines Social Media Groups 100

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. In the early days, it was just blog posts and whitepapers. A couple of years ago, I created a presentation on diversity in marketing.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

FEBRUARY 15, 2020

As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links. 63% said external advertising media and digital agencies. Click or right-click open an image in a new page for a higher resolution version).

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Study Marketing Brand Branding 78