PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. They both are storytellers. PR professionals and journalists have very similar skills.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content. Sponsored content is often confused with native advertising , but it’s actually a subset of it. But can we say that for sponsored content

Advertising 334

Advertising Advertising B2B SEO 334

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He also addressed the Cannes Lions International Advertising Festival. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Let me tell you about one such story. Find your story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal.

Advertising 88

Advertising Advertising B2C Retail 88

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Because nonprofits are presented with a unique challenge and opportunity at the same time. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Guest Post by Mike Connell. Integrates.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal.

Advertising 60

Advertising Advertising B2C Retail 60

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Here are my note from Russ’s excellent presentation. Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Brand Branding Marketing 52

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Who saw it? How much time did they spend on the story?

Storytelling 73

Storytelling Data Communications Technology 73

5W PR

SEPTEMBER 19, 2023

Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

Communications 161

Communications Storytelling Film Training 161

Prohibition

AUGUST 3, 2023

The ‘Spark’ platform is a powerful toolkit, created to allow users to create AR ‘friendly’ content and use it (where appropriate) in social advertising campaigns. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Waxing UnLyrical

NOVEMBER 30, 2016

The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

Storytelling 40

Storytelling Brand Branding Advertising 40

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. This can occur in other ways too.

Storytelling 60

Storytelling Film Interviews Policies 60

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. By standing out and presenting a strong brand identity, brands can capture the attention of their target audiences. Once the company has a clear brand identity, it needs to communicate it consistently across all marketing channels.

Apparel 78

Apparel Industry Customer Service Pinterest 78

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

The Resolution Blog

JANUARY 31, 2020

unless they are presented as proof/evidence. Impact Is More Important Than High “Vanity” Metrics Paul Sutton : “Judges want to see evidence that you took the time to fully understand the business challenge presented to you, and that at the end of a campaign you related your results back to that business challenge.

Measurement 156

Measurement Case Study Creativity Course 156

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Inspiring through storytelling. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

DECEMBER 29, 2015

So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PRSay

OCTOBER 2, 2017

Nick Bell will be presenting a professional development session on Oct. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. 10 at PRSA’s 2017 International Conference in Boston.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. It’s pure storytelling. In this cmobile advertising case study involving Huawei , the situation is highlighted in an exciting and visually stimulating way that works far harder than bullet points and statistics.

Video 149

Video Case Study Agriculture B2B 149

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Click To Tweet.

Brand 156

Brand Branding How To Storytelling 156

NewsWhip

OCTOBER 30, 2019

The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media. When we looked at Angrys alone, the most Angry reacted post was from a niche audience that was upset about a channel GSK chose to advertise on, rather than the collaboration with WellChild itself.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Stephen Waddington

MARCH 15, 2021

A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills.

Google 119

Google Data Government Social Media 119

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. More democracy is good, but now it’s more like a presentative democracy. Where is the role of content syndication?

Report 225

Report Media Advertising Advertising 225

Contently - Strategy

SEPTEMBER 27, 2023

Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. Set Clear Objectives: Define your goals for leveraging next-gen channels.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

FEBRUARY 10, 2020

Brands that understand the power of a story, and those that at least want to explore that as a marketing or advertising option, are smart to build a dedicated public relations (PR) team, either in-house or by outsourcing PR professionals. Effective teams play a key role in both the present and future plans of the brand.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52