Changing Content Consumption Trends And What They Mean For PR
ImPRessions - Crenshaw Communications
JANUARY 10, 2024
The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. In the media business, we talk a lot about how brands can get into those conversations through advertising. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.
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