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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

The post Five Things PR Teams Should Know About Voice Search appeared first on Crenshaw Communications. PR pros must consider voice search in their long-term plans to ensure continued relevance or organizations and their leadership as they work to establish them as industry experts.

SEO 339
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The Most Recent Innovations in Food Tech that You Should Know About

Ronn Torossian

Products Plant-based, animal-free alternatives are gaining popularity due to concerns about health trends, ethical considerations, and climate […] The post The Most Recent Innovations in Food Tech that You Should Know About appeared first on.

Ethics 355
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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. The post Myths And Facts About Public Relations appeared first on Crenshaw Communications. Leadership positioning. The lesson?

Publicity 334
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What You Need to Know about SAAS

Ronn Torossian

Businesses considering SaaS need to know a few […] The post What You Need to Know about SAAS appeared first on. SaaS solutions have changed how companies use software and opened up new possibilities.

Software 195
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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. Here are some things I certainly didn’t learn about PR in college. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies.

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Four Questions to Ask Your Mentors About Their Ethics & Values

Deirdre Breakenridge

The post Four Questions to Ask Your Mentors About Their Ethics & Values appeared first on Deirdre Breakenridge. There was a time when I looked at the leaders around me and just thought they were all honest, transparent, and spoke from a place of “Do Well by Doing Good.” My video shares four of these questions.

Ethics 367
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Can Businesses Meet Increasing Consumer Expectations?

This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.

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Supercharge Your ESG Content This Libra Season

Yet, questions continue to linger about corporate progress. Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector.

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The Growth PR Playbook

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. Download this playbook to read about: The 4 Pillars of Growth PR.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Get ready to sharpen your skills and learn to prepare for anything that comes your way as Shawna Bruce unpacks the three most frequently asked questions about crisis communications today: What are the essential elements of a crisis communication message? How do I communicate effectively with stakeholders during a crisis?

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

How to foster an inclusive and open conversation with your workforce about AUD and SUD, including ways that your organization can help. Join this important webinar that addresses: How to identify employees at risk for - or experiencing - AUD or SUD in your workforce.