Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels! One Buffer post alluded to 3 as the average social media team size.

Social Media 128

Social Media Media Resources YouTube 128

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. What stage is the company?

How To 100

How To Report Pitching LinkedIn 100

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. But the focus here is on another schedule that impacts media coverage. How to Surf the Tech Trends without Going Under.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Communications Conversations

SEPTEMBER 30, 2021

I worked as a proofreader (and very part-time copywriter) at this agency. And, in 2021, I’ve had a similar feeling recently–and I’m hearing it from a lot of friends in the business, too: Everyone has an opinion when it comes to what to do about our company’s social media work. So many hot takes.

Social Media 131

Social Media Media Marketing Instagram 131

NewsWhip

JUNE 22, 2023

The flood of news about brands isn’t slowing down any time soon, and it seems as if every day there’s something new in the headlines. That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and spot trends within those stories. Not anymore.

Google 88

Google Twitter Publicity Media 88

NewsWhip

FEBRUARY 1, 2024

There is an opportunity for CEOs to lead on innovation Though the study is a long-term tracker in part, a significant portion of the survey is devoted to a topic of interest for the team, and this year that was innovation. This question informed much of their work in the second part of the survey. Source: Trust Barometer, p.35

Government 88

Government Survey Technology Ethics 88

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. But the focus here is on another schedule that impacts media coverage. How to Surf the Tech Trends without Going Under.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. So when ChatGPT released its API - late February 2023 - we tested the waters. The most obvious one: AI is not always getting its facts straight. So we focused on that.

Technology 78

Technology Creativity Storytelling Communications 78

Communications Conversations

MAY 12, 2023

Check in every once in a while. That it’s all part of the personal branding game. So, I set out to conduct a four-week test of just that. Now, I have turned Creator Mode on, so I have more stats to view than the average user. Make a few new connections each month. Post about your new job.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking.

Privacy 156

Privacy Advertising Advertising Data 156

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. So, what hashtags should you use? Those at or near the top are used so extensively your picture is going to cycle out of view for those searching within only a second or two – shifting down to maybe photo number 200 or so just that fast.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement.

Software 120

Software Technology Advertising Advertising 120

Flack's Revenge

APRIL 27, 2021

The club, or field of PR, can disdain those who want to join; particularly people so entrenched that they lack little “real world” experience. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” Groucho Marx.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? And the blurring of lines between earned media, paid, and owned media, and between PR and social, has greatly amplified PR’s reach. PR can play an important role in every major step in that journey.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

Technology 165

Technology Leadership Privacy Trends 165

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

OCTOBER 12, 2017

My biggest challenge is going to be learning a new company culture. I was with Rogers & Cowan for nearly six years, so there is definitely a learning curve in terms of how people like to work and communicate. Congratulations on your new role at 505 Games! What are you most excited about as you hit the ground running? .

Film 160

Film Video Community Social Media 160

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. Maybe Equifax believed that the media and public would shrug off the breach, but if so, that was a big error in judgment. First, Do No Harm…To Your Brand Credibility. Prepare for a negative reaction.

Crisis 149

Crisis Crisis Management Reputation Financial 149

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

The obvious answer is yes. I launched into a spiel about how we should all use the “good china” for every day rather than keeping it in a cabinet – an idea straight out of the Lenox brand message “cheat sheet” at a job two decades ago. Should PR people be loyal advocates for clients? Most agency PR people have similar stories.

Agency 140

Agency Enterprise Energy Retail 140

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Enter digital PR. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

The Hoffman Agency

MAY 16, 2022

What a pleasure it has been to be a part of the Hoffman team and an incredible opportunity to work and learn in a real-world capacity. I have learned beyond what little I thought I knew about PR — it’s not all social media and smiles. Writing this final blog came a lot quicker than I thought it would.

Storytelling 68

Storytelling Internal International Agency 68

Cision

OCTOBER 2, 2017

Without really understanding the needs of the audience — which news outlets they prefer, what makes them more inclined to read content from a company, what type of media generates the most interest — it’s impossible to customize and distribute content to the best audience. With a population of around 57 million within the U.S.,

Community 225

Community Pinterest Mobile Television 225

NewsWhip

APRIL 14, 2020

Prior to Kivvit, Zach ran the business side of political media properties at the Observer. Prior to Kivvit, Zach ran the business side of political media properties at the Observer. ZS : There is so much information that it’s breathtaking. As we’re all learning, there is no playbook for the crisis we are facing.

Data 148

Data Public Affairs Crisis Analytics 148

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. The obvious reason was timing. The obvious reason was timing. This approach doesn’t work for every brand, however. No, they’re not.

Publicity 120

Publicity Fashion Twitter Advertising 120

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 133

Examples Software Pitching Tools 133

The Resolution Blog

AUGUST 5, 2019

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. They’ve also just recently launched their own social media company, Wagyu Social. We live in a meme culture, don’t we? Is that true?

Marketing 120

Marketing Film Instagram Video 120

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. It’s obvious that creating a website is not enough; it needs to be marketed as well. This means guest posting, connecting with influencers on social media, email outreach etc. Should you invest more in SEO or in PR?

SEO 229

SEO Social Media Tools Google 229

Communications Conversations

APRIL 3, 2020

They’ve largely been using the traditional channels–email, intranets, town halls and social media. But one channel has given a handful of companies a huge leg up on others in the crisis communications game: personal CEO social media profiles (mostly, on LinkedIn). Now we’re seeing WHY every day.

Tools 78

Tools Airlines LinkedIn Crisis 78

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

JUNE 23, 2016

So how do you convey the impact of the issue effectively? I am excited about being part of an evolving industry where local influence is growing in importance. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

Contently - Strategy

NOVEMBER 3, 2021

In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. Fact-checking is still a critical part of the process. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail.

Content Marketing 120

Content Marketing Marketing Viral Study 120

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

The following gifts would upgrade and improve relationships with clients and media as well. The best CSR programs grow organically from a company’s beliefs or culture. Those considered part of an organization’s DNA more readily engage employee participation, make for better stories and inherently have more media appeal.

Pitching 120

Pitching Consumer B2B Survey 120

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Katie Paine's Measurement Blog

MARCH 29, 2023

Here are some of the other more obvious patterns: A **e: bad. Authenticity and openness wins every time. speed skating teams’ loss, but thanks to the company’s excellent communications and faithfulness to their mission and messages, the issue soon blew over. Recently I went back and reviewed my old “Image Patrol” columns.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

MARCH 22, 2022

Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., It’s not every day the technology analysts at Gartner poll communications leaders, which I think lends credence to the idea of influence.

Survey 95

Survey Communications Employee Technology 95