Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. From a strategy deck to your latest customer success story, all processes involve information moving from one place to another, being transformed by your people’s skills and then sent somewhere else. Very often, that steals time and energy from your real job. Human resources.

Software 78

Software Corporate System Data 78

PR 20/20

JUNE 13, 2022

If you had to guess the number of email newsletters you receive in a given week from news channels, associations, resources, customers, partners, etc.—what billion emails are expected to be sent and received each day in 2022, we’d take a gamble that your number is pretty high. what would that number be? Based on the fact that 333.2

Resources 85

Resources Tools Measurement Industry 85

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 3) The CMO priorities – according to CMOs. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 103

Survey Marketing B2B Content Marketing 103

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Guest post by Lauren Lawson-Zilai. Blurred Lines between Influencers and Brands.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Social Media 62

Social Media Trends Consumer Video 62

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. But as we mentioned, journalists receive numerous pitches every day.

How To 195

How To Resources Pitching Tools 195

Cision

AUGUST 5, 2015

At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. Q: Is there a way to set up Instagram without a phone? Q: In Twitter, hashtags matter in your bio. What do I share?

Instagram 120

Instagram Video B2C Mobile 120

PR 20/20

JUNE 4, 2020

Popular platforms like Netflix, Amazon, and Instagram have taught us that when we use certain services, our preferences should alter the experience in some way to make it more helpful. If that’s not enough, SmarterHQ found that 72% of consumers say they only engage with personalized messaging. Here’s how to get started.

How To 40

How To Marketing Apparel Web 40

MaccaPR

FEBRUARY 19, 2018

Hard to select just one, eh? The CrossFit owner initially responded to member complaints about his sexist images by sending a ‘private’ message dismissing the victim from his gym (“you are no longer welcome on the property or as a member”) and implying that his critic was “degenerate.” were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

PR 20/20

JULY 24, 2019

So, what if you could gain access to technologies that would make your day to day better? Most importantly, AI has the potential to transform our industry and your career. Did you miss MAICON 2019, or are you mining your notes now that you’re back from the event? Either way, check out our team’s top takeaways from MAICON.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Maxim Behar

JULY 26, 2021

In the show "Social Network" hosted by Milena Yaninska on the Bulgarian news channel NOVA NEWS Maxim Behar commented on a number of issues that need to be urgently resolved in order for Bulgaria to recover after the pandemic and maintain a successful summer season. Mr. Behar, what are your thoughts on that?

Tourism 52

Tourism Hotels Brand Branding 52

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Define Clear Objectives: Start by outlining the specific goals your communications strategy aims to achieve.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

JANUARY 5, 2024

You can find anything on the internet, right? It sure seems that way. It offers a Chrome extension to find emails directly from your browser. So why is it so hard to find people’s email addresses? Some people, especially freelancers, don’t like to be found (or emailed). You need an account with Hunter for this to work.

How To 83

How To LinkedIn Tools Google 83

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. Connecting with and supporting your Open Community is really important, because if you don’t, someone else will.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 22, 2010

Having seen through a social media audit that there was an “absence of online chatter&# on the “responsible use of vitamins,&# They identified six active social media users in the health/wellness sphere as these “key influentials,&# and named them social media advisers to help them take their message online. The results?

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

DECEMBER 27, 2016

What would your top ten be? This might have been the biggest theme from 2016 interviews — if you want a journalist to respond to your PR pitches, you need to explain why the news is important and relevant. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences.

Pitching 211

Pitching Crisis Consumer Storytelling 211

PR 20/20

MAY 16, 2023

Time is a precious commodity, and finding ways to save time without sacrificing results is essential. By adopting these tactics, your association can allocate more time to focus on critical tasks, enhance member engagement, attract new prospects, and, ultimately, achieve your goals more efficiently. How do you determine those?

Marketing 69

Marketing eBook Resources Tools 69

Waxing UnLyrical

DECEMBER 5, 2010

Relationships and key messages like oil and water , from Justin Goldsborough ‘s Justin Case You Were Wondering. After all, this is the third post in three days to reference that wretched campaign. I also found some wonderful gems that I was not familiar with before, and realized they are people I want to get to know.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

OCTOBER 14, 2010

Steps that help Although I am usually annoyed with these types of posts, as I seldom gain value from reading them, there are those that communicate worthwhile messages. Shonali’s recent post, Seven Ways to Set Your Presentations on Fire , accomplishes this goal. Image: jim crossley via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 4, 2010

You mean the sun still rose in the east, and your days have been going (relatively) according to plan? If you’re catching up, notice anything different over the past few days? Are you sure? Maybe someone should tell KK that tweeting two days after she’s supposed to be dead isn’t playing by the rules. Makes sense to me.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Stephen Waddington

SEPTEMBER 18, 2020

Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. What’s your chapter about and what will I learn? What’s your chapter about and what will I learn? FuturePRoof was founded by Sarah Waddington in 2015. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

JUNE 11, 2019

You want to build your email marketing list. If you aim for this approach, make sure your download is actually worth it. If you aim for this approach, make sure your download is actually worth it. Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. List building.

B2B 118

B2B Mobile Content Marketing SEO 118

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

OCTOBER 23, 2018

Tenured survey takers modified the conclusions in several ways. Nearly all of the most successful B2B content marketers (90%) prioritize the audience’s informational needs over their sales/promotional message, compared with 56% of the least successful.”. Think about your favorite news publication.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. Too often the perfect plan that meets all your needs is not in your budget. So, I have some advice for all you potential clients out there: Don’t talk to a vendor until you have your goals in place. Any suggestions?” My answer was, “Nooo!

Measurement 52

Measurement Communications Survey System 52

Solo PR Pro

AUGUST 26, 2014

But there are some messages that call for some degree of scheduling (a new blog post, for example). Isn’t it annoying that we’ve typically had to create a social media calendar in one format to plan our updates, and then copy/paste that information into another system for scheduling? You can, and I’m going to show you how. CoSchedule.

Social Media 69

Social Media How To Media Google 69

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

AUGUST 6, 2019

Panelists included yours truly and alongside these illustrious PR experts: Sangeetha Sarma ; Shalon Roth ; and Curtis Sparrer. Panelists included yours truly and alongside these illustrious PR experts: Sangeetha Sarma ; Shalon Roth ; and Curtis Sparrer. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

MARCH 31, 2016

You’ve spent hours writing your latest and greatest piece of content. You have a killer story, eye-catching presentation, and even a multi-channel promotion strategy to reach all the right people. But was it a waste of time and money because you forgot the one essential that makes your marketing matter? Limit the choices.

eBook 40

eBook Case Study Guidelines Study 40

Cision

JANUARY 14, 2016

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. There are other ways of increasing the organic reach of your posts but sometimes there are better options.

Marketing 120

Marketing Pinterest Mobile Social Media 120