Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma. It isn’t so much about liking anymore as it is about understanding since we are all obliged to tell the truth.

Crisis 64

Crisis Ethics Financial Conference 64

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 186

Communications Journalism Advertising Advertising 186

Sword and the Script

SEPTEMBER 5, 2023

Along the way, Cision has acquired dozens of other vendors in the space and controls two of the five biggest press release distribution services in PR Newswire and PRWeb. At that time, Norwegian Krone equaled about $1.80 PR tech mentions Press release grader. Shama Hyder has launched a press release grader called Snooze or News.

Software 162

Software Marketing Leadership B2B 162

Maxim Behar

FEBRUARY 20, 2024

RIP, Press Release! 1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be more precise, His Majesty the Press Release has been dying — a relatively slow death, but a death, nonetheless. After all, press releases are still in circulation.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

MARCH 29, 2016

Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. PR has an optics problem that disadvantages press releases further. In a 2012 study of medical research press releases, 25 percent were determined to be embellished.

Retail 120

Retail Pitching Print Writing 120

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. If content is king, then data is the emperor. presidential election.

Ethics 230

Ethics Data Privacy Policies 230

Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

SEO 174

SEO Engineering Google Writing 174

Remote PR Jobs

SEPTEMBER 25, 2023

You can earn media by getting press mentions, positive reviews, reposts, recommendations, etc. we earn most of our media through press mentions with our partners and our own guest-contributed content. These assets offer a more controlled -- but not overly promotional -- message about your company. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Nerdist (@nerdist) January 11, 2016.

Twitter 120

Twitter Fashion Television Travel 120

ImPRessions - Crenshaw Communications

JULY 10, 2017

Following this rule shows your desire to keep your contacts informed about a company and industry on their radar, but not in a way that shows blatant disregard for what they cover. The agency backed it up with current newsy facts and set about pitching it. The best course is to be very judicious about where and how you pitch such news.

Pitching 170

Pitching Media Product Launch Agency 170

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency is key when it comes to successful marketing. Authenticity is key.

Brand 208

Brand Branding Consumer Transportation 208

Stern + Associates

SEPTEMBER 21, 2023

“Space research can help us transform the planet, transform humanity and address some of our most pressing concerns and challenges.” A visionary thinker, Ekblaw has led programs at organizations as large as NASA – which she appears in an upcoming IMAX documentary about – and is involved in ground-level funding for small deep tech startups.

Corporate 62

Corporate Real Estate Technology Healthcare 62

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. We have mixed feelings about this one. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Cision

DECEMBER 23, 2015

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. But what about the gifts you give yourself? That means you’re better positioned to help your company get more attention online and in the press. You’ve Set Yourself Up for a Great 2016.

Employee 120

Employee Pitching Writing Content Marketing 120

Cision

APRIL 25, 2017

That’s where the Associated Press steps in. Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. If we wrote about false information, we worried we’d help disseminate it.

Facebook 303

Facebook Newspapers Local Crisis 303

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Today’s customers are actively telling their social circle about brands they love, which makes our work easier. If you have some budget, you can play around with different tools like press releases , content marketing and advertising.

Marketing 120

Marketing Analytics Television Tools 120

Flack's Revenge

JANUARY 11, 2017

Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ). The article discusses how Russian operatives packaged and sold damaging information, gained from hacking, to a pliant US press corps during the 2016 presidential campaign.

Media 120

Media Media Relations Report Writing 120

Flack's Revenge

APRIL 20, 2017

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. How do you build trust, validation, and visibility through the press when media trust is at a record low? Educate about PR. Before, we generally believed in the sanctity of truth and reason. Look up sources.

Wikipedia 159

Wikipedia Ethics Education Data 159

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Luciana Lima , PR and Press Coordinador, Palavra Comunicação | Reserva Paulista . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

And to raise visibility with press, it’s not enough to simply be a successful challenger. Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Equally important, the brand spoke out about CPGs overlooking women of color. Take Taco Bell.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. What’s more, media credibility has actually increased over 2016. It swept the country like a virus, and, despite valid concerns about a backlash, the impact is far-reaching. The Losers.

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. What do its people care about? It can be tempting to dump every new thing your company is doing in one press release, but important details might get lost. Remember that you can always rebuild your reputation. What are its values?

Communications 147

Communications Film Radio Reputation 147

Cision

MARCH 1, 2016

” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore. Health Business Elite , EBSCO host (accessed March 1, 2016). 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But what about the crisis situations that are handled well? Those instances are obviously few and far between, presumably because we don’t hear about the bad news that never hit the press. But there’s no doubt about it; he has a long way to go before full confidence in the Uber brand will be restored.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Flack's Revenge

APRIL 18, 2016

If you are pressed for time, you could just read this post. Paul Gillin mentioned it in his Silicon Angle piece about social selling. Also, see Red Javelin’s 8 Social media Takeaways from the Social Tools Summit 2016 – Boston. Check out the Storify wrap, below. Other Summaries.

Tools 120

Tools Banking Social Media Technology 120

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

How To 120

How To Agency Creativity Pitching 120

ImPRessions - Crenshaw Communications

APRIL 12, 2016

As a general guideline, companies should update their website, rewrite background materials, down to press release boilerplate, as often as milestones happen within the company, e.g. new products are added, new leaders appointed, or the company marks a key anniversary. Get me rewrite! What’s new?

Company 120

Company Guidelines Leadership Financial 120

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

NewsWhip

OCTOBER 13, 2022

For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks. Good crisis communications teams stay prepared for these kinds of events.

Brand 148

Brand Branding Sports Crisis 148

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. As you can see from the content strategy, it’s all about the data. And they’re getting very picky about what they publish. It’s all about the traffic and the clicks. The data is available.

Trends 124

Trends Data-Driven PR Data System 124

Doctor Spin

JANUARY 16, 2024

These games highlight the dynamics of bluffing, deceit, and strategic thinking that arise from information asymmetry, making them engaging and often revealing about human behaviour and interaction. Harvard University Press. It’s not one, but rather four models in sequence: PR Model 1: Press Agentry Model. A meta-analytic review.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Cision

FEBRUARY 26, 2016

On Wednesday, February 24, four major Washington Post editors – Ann Gerhart , Amanda Erickson , Allison Michaels and Terri Rupar – came together at the National Press Club to discuss the current state of the media and communicators’ role in it. She’s not looking for pitches laying out everything there is to know about a subject.

Newspapers 120

Newspapers Print Mobile Pitching 120

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. How did you go about convincing them that your approach was the right approach?

Ethics 91

Ethics Healthcare Government Energy 91

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Click To Tweet.

Survey 71

Survey Technology Corporate Financial 71

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111