Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures.

Web 68

Web Energy Reputation Community 68

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? And people still faxed pitches!

Trends 151

Trends Nonprofit Consumer Newspapers 151

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Stephen Waddington

FEBRUARY 19, 2020

Brand promise and purpose The purpose of Skidz is to empower men to lead healthy lifestyles and realise their full potential. Our goal is to disrupt the market for male underwear and become a global brand within three years. As the UK’s next unicorn, we’re taking a big risk by placing our brand and growth in your hands.

Pitching 102

Pitching Instagram Agency YouTube 102

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. According to the announcement, Mr. Dean “and his colleagues will continue to grow the Semrush community by creating and curating original content for the Semrush Academy.”.

SEO 130

SEO Content Marketing Marketing Software 130

Karen Freberg

JUNE 6, 2022

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Way to go, Integrate Team!

Conference 72

Conference Construction Travel Meeting 72

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. by Mark Weiner & Cision “…when companies and brands increase their level of PR spending, there is no observable point of diminishing return. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Imagine explaining trying to explain that to a time traveller from 2010. No More Heroes Any More. understand .

Reputation 88

Reputation Social Media Reddit Media 88

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. We create content for ourselves for our own personal brand to get opportunities. We are the voices behind the brands on social. branding front and center. Wouldn’t she be on all platforms?

Social Media 114

Social Media Media Fashion Agency 114

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Solo PR Pro

SEPTEMBER 28, 2022

It was a brand-new component of my career,” she explains. In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures. In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures. Senator from Oregon who had a successful political campaign. “It

Meeting 52

Meeting Nonprofit Groups Advertising 52

Melissa Agnes

AUGUST 28, 2014

To do so on behalf of the RCSI Bahrain – which, as you know, is a great strategy for developing credibility, trust and brand awareness. They gathered the data and determined their goals, next it was time for strategy development. They’re meeting a need and hopefully preventing a few deaths along the way.

Healthcare 238

Healthcare Social Media Media Case Study 238

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. What fuels social media growth?

Social Media 56

Social Media Marketing Media Trade Shows 56

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 116

Communications Case Study Training Reputation 116

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Polaris

MARCH 6, 2015

Then in 2010, he co-founded Contently to help brands produce audience building content. Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. Those users are a mix of mid-sized agencies and large brands, including a global CPG brand, an account that was landed through relationships Stagwell has built. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Incorporate branding in the first three seconds. Introducing your brand as the solution. It’s all a matter of what best suits your brand.

Video 58

Video Instagram YouTube Creativity 58

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. – develop Kickstarter Reward content that would not only incent people to donate, but would also represent the brand and tone of the film. Additionally, Ashley Maria was awarded the prestigious Directors Guild of America award for her film, FridayNight Fright™ in 2010.

Film 150

Film Social Media Video Writing 150

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Incorporate branding in the first three seconds. Introducing your brand as the solution. It’s all a matter of what best suits your brand.

Video 52

Video Instagram YouTube Creativity 52

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Communications Conversations

MAY 15, 2015

Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? So what does this mean for brands and agencies? As Facebook creates more features to make the newsfeed more engaging, they’ll also continue to create barriers for your brand or company’s organic reach.

Hotels 60

Hotels Facebook Web Journalism 60

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? It is difficult and expensive to attribute financial value to these areas.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. As soon as I did my credibility would be shot.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. TaJinYo, formed in May, harassed Tablo’s family and ex-girlfriend , and contacted Tablo himself with death threats. .&#

Publicity 77

Publicity Reputation Crisis Communications Film 77

Communications Conversations

MARCH 10, 2016

Because I don’t do any community management, I get to focus solely on strategy and creative ideation, as well as the actual execution of our ideas. I’m a big believer in the power of community and shared experiences, and I really enjoy running so it was an easy combination. We shall see… J. That’s not a huge school.

Creativity 60

Creativity Meeting Community Media Relations 60

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration.

Software 101

Software Analysis Data Tools 101

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. With larger brands such as Nike embracing this trend, it appears pop-up shops are here to stay. Pop-Up Shops.

Small Business 40

Small Business Marketing Local Nonprofit 40

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

FEBRUARY 16, 2011

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. When I told his story at GrowSmartBiz 2010 , one of my favorite responses was from Vanessa French , when she said, “What a terrific story.”. They’re not just telling their own stories well. Stories are all very well.

Publicity 107

Publicity Media Case Study Nonprofit 107

Sword and the Script

FEBRUARY 11, 2017

I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. If you enjoyed this post, you might also like: Brands Be the Content Customers Want…Not Next to It [UML]. NZ, Passing Time 2010 ( Public Domain ) . Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. I personally think vlogging is really great for personal branding. Id definitely recommend watching a few of the other vloggers vids. Also, have you heard of YouTube Live?

YouTube 54

YouTube Video Measurement Print 54