Remove 2010 Remove Brand Remove Community Remove Creativity
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How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Last year was a wild ride, and without a doubt, the 2010s have changed the practice of public relations.

Trends 167
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81
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Pitching for pants

Stephen Waddington

Brand promise and purpose The purpose of Skidz is to empower men to lead healthy lifestyles and realise their full potential. Our goal is to disrupt the market for male underwear and become a global brand within three years. As the UK’s next unicorn, we’re taking a big risk by placing our brand and growth in your hands.

Pitching 102
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Sauce It Up: INBOUND Tips for Creating Fire Videos

PR 20/20

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices.

Video 58
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Sauce It Up: INBOUND Tips for Creating Fire Videos

PR 20/20

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices.

Video 52
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. Kaplan Publishing.