Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%).

Report 127

Report Communications Big Data Survey 127

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. Little did we know we’d be in that place for more than a year. million of red ink on $92.01

Media 105

Media SEO Analytics Analysis 105

NewsWhip

MAY 12, 2021

We recently looked back at the top meat alternative brands for 2020, but there is more to being plant based than just a lack of meat. The below chart shows the top articles mentioning the term “plant-based” in 2021 so far. The below chart shows the top articles mentioning the term “plant-based” in 2021 so far.

Consumer 88

Consumer Brand Branding Analysis 88

wiredPRworks

MAY 23, 2022

Two years later, I would win second place in a contest for top LinkedIn tips. Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Why would anyone want 10 ways? Why would anyone want 10 ways?

LinkedIn 52

LinkedIn How To B2B Social Media 52

Contently - Strategy

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. As you execute your video marketing strategy this year, keep these trends in mind. Video is now the main way people consume content online.

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. a reputation platform,” according to reporting by Ray Shultz for Media Post. The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution.

Publicity 85

Publicity Survey Enterprise Pitching 85

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. A great example of how being reactive and jumping on social trends can provide great quality content. IKEA stood out for us too, by taking the trend and adding their own twist for a really successful piece of content!

Social Media 71

Social Media B2C Viral Trends 71

wiredPRworks

APRIL 27, 2021

Sessions on May 10-13 are geared for growing podcasts. 2021 Podfest Master Class Tracks. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Podcaster will learn how easy it is to pop to the top of Google to attract more traffic, visibility, and listeners. in only three years.

Strategy 52

Strategy Case Study Marketing Energy 52

Prohibition

MARCH 21, 2022

I started in May 2021 – so coming up to 10 months, it’s flown by! What’s your top tip for someone looking to get into the PR industry? What’s your favourite social media platform and why? It’s kept on top of trends to keep up with other platforms. How long have you been at Prohibition? Instagram every day.

Meeting 62

Meeting Pinterest Agency SEO 62

Newsfile

MAY 11, 2023

” You can use the following top reasons that companies write a press release for ESG to deliver your ESG news to a global audience. In addition, there is a major trend towards increasing climate financial reporting. The environmental category of ESG is seeing the largest increase in reporting out of all of the ESG categories.

Writing 52

Writing Energy Training Education 52

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Who doesn’t want that? Counselors Academy Spring Conference.

Conference 58

Conference Content Marketing Community Education 58

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. Adopt Post-Call Communication 10. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance. Stay Updated 11.

Conference 52

Conference Government Retail Analytics 52

wiredPRworks

APRIL 27, 2021

Sessions on May 10-13 are geared for growing podcasts. 2021 Podfest Master Class Tracks. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Podcaster will learn how easy it is to pop to the top of Google to attract more traffic, visibility, and listeners. in only three years.

Strategy 40

Strategy Case Study Marketing Energy 40

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? billion in 2021. Another is age: Most of the top influencers listed above, as well as others on HubSpot’s list , appear to be Gen Ys or Gen Zs. billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The media failed to create, to brand and accurately represent.

Google 52

Google Engineering Sports Comparison 52

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar. Read transcript. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Benedict Nicholson, Head of Research and Editorial, NewsWhip. Real-time risk management | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Ethical Voices

JUNE 6, 2022

We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges. We also found that female professional felt the top leaders’ ethical conduct could significantly impact followers’ confidence in providing ethical counseling. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. What happens when influence outshines advertising?

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

APRIL 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The last time I reviewed it was in 2021 , which was based on 2020 data – the year of the pandemic. And because ON24 hosts content hubs for its customers, it also found that on-demand webinars were the “top performing gated asset” in 2023.

B2B 122

B2B Study Report Product Launch 122

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. “Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. They have previously offered re-targeting based on earned media audiences, which is rather novel. Are you kidding?

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021…. This finding is reflected in previous surveys too, which points to a continued trend.

Marketing 102

Marketing Survey B2B Government 102

NewsWhip

APRIL 25, 2022

2021 didn’t show as dramatic of an impact physically or in terms of engagement — although compared to this year it was miles ahead with 2.97 million engagements to Earth Day — but the top articles all saw tens of thousands, if not hundreds, of engagements. This year, the top post about Earth Day came from Robert Downey Jr.

Instagram 148

Instagram Fashion Brand Branding 148

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

NewsWhip

APRIL 28, 2021

APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. The intersection of media relations, social media, & content creation. Trends in digital news. How has the consumer changed the news cycle and impacted PR measurement? Watch webinar. Read transcript. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Can you tell us what types of stories, trends or issues are on your radar now? It was approved in 2021. I also act as the editorial producer for SAE.org. What story or stories are you most proud of?

Automotive 74

Automotive Groups Meeting Technology 74

Bianchi Biz Blog

OCTOBER 3, 2022

Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. 839,000+ mentions of CES2020 across social media platforms. And it appears the 2023 version, slated for Jan.

Automotive 128

Automotive Mobile Technology Hotels 128

NewsWhip

APRIL 25, 2022

2021 didn’t show as dramatic of an impact physically or in terms of engagement — although compared to this year it was miles ahead with 2.97 million engagements to Earth Day — but the top articles all saw tens of thousands, if not hundreds, of engagements. This year, the top post about Earth Day came from Robert Downey Jr.

Publicity 88

Publicity Media Instagram Fashion 88

NewsWhip

APRIL 25, 2022

2021 didn’t show as dramatic of an impact physically or in terms of engagement — although compared to this year it was miles ahead with 2.97 million engagements to Earth Day — but the top articles all saw tens of thousands, if not hundreds, of engagements. This year, the top post about Earth Day came from Robert Downey Jr.

Instagram 78

Instagram Fashion Brand Branding 78

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. The format is tough for speakers.

Google 119

Google Data Government Social Media 119

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. I mean, brand health is top of mind for a lot of comms and marketing professionals right now, both on an agency side and on client side. Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Watch webinar. Read transcript. Follow Brian on LinkedIn.

Brand 78

Brand Branding Marketing Data 78

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79