top-misconceptions-when-it-comes-to-offering-good-customer-service 
ImPRessions - Crenshaw Communications
MARCH 19, 2019
Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services.
Flack's Revenge
JANUARY 12, 2021
It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. Analysts sit at the intersection of customers and competitors and they follow market trends. We know Robin from our work on former client NICE Systems. Why industry analysts?
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Bianchi Biz Blog
DECEMBER 2, 2021
In the past 30 years, our firm has helped many traditional auto suppliers (including 11 of the world’s top 100 suppliers) as well as new technology suppliers (such as LiDAR manufacturers) of all sizes to stand out in the North American automotive market. The adage of “if you build it, they will come” does not apply in the new mobility space.
The Resolution Blog
JANUARY 8, 2018
So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued. Do you or one of your team members have their first client meeting coming up? Those links could be the key to prove customer engagement and sales. A standard in article scoring?
Contently - Strategy
NOVEMBER 27, 2018
When I work with large technology companies, all they want to do is reach the CMO. Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Doing that successfully requires melding together some moving parts. Set a mission, goals, and KPIs.
Contently - Strategy
DECEMBER 5, 2019
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Financial services content is also incredibly complicated. Of that sample, 25,544 pieces of content came from financial services companies. Report Methodology. Key Findings.
Waxing UnLyrical
SEPTEMBER 14, 2010
What good PR actually entails is a lot more. those means also include framing messages that resonate with your target customers and reach them directly. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Image: marcelinoportfolio ‘s Flickr stream, CC 2.0
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