PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. A few days after that, the journalist resigned from his position. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. They’re investing in new formats and new ideas that can push their businesses forward. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

B2B 130

B2B Trends Video Course 130

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Even pessimistic predictions are hopeful.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. They’re investing in new formats and new ideas that can push their businesses forward. Best of all, anyone can access that information, and more just like it. Something that’ll convince potential customers to learn more.

B2B 57

B2B Content Marketing Trends Marketing 57

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. I had no idea that a group of molecules called capsaicinoids sits inside red chilies.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

PR 20/20

FEBRUARY 6, 2020

Based on the title of this post, you know how: Podcasts. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. Overview: How do you create a brand from scratch? It’s the golden age of podcasts. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. Towards the end of 2015, I was feeling distracted. Towards the end of 2015, I was feeling distracted. I had a fuzz in my head. I couldn’t focus properly. I wasn’t getting quite enough done.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

APRIL 26, 2018

Guest Post by Mike Connell. Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Sword and the Script

DECEMBER 8, 2015

I take a ton of audio with me everywhere and listen fairly regularly to a voracious variety of podcasts – all on in-between time. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. by Frank Strong. In other words, these people listen to a lot of podcasts.

Radio 60

Radio Content Marketing Marketing Education 60

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. At WordWrite, we’re in the business of helping our clients uncover, develop and share their great, untold stories.

Interviews 50

Interviews Communications Storytelling Marketing 50

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. Stay "on brand." Make it original.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. A good number of predictions struck me as highly probable in 2019. 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90

Communications Conversations

MAY 13, 2015

Last year, I published a list of future PR rock stars. So, not just some ad-hoc list–but a list of students from across the country who have been hand-picked by the people who undoubtedly know them best. It felt good to make that post. And, I wanted to expand the scope. And, I wanted to expand the scope.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

Predictions from PR and martech providers; and. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167