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If You Think Your Audience Is an Algorithm, You’re Doing it Wrong

David PR Group

Well, I wasn’t writing for people; I was writing for an algorithm at the behest of an SEO expert. (In That craft still exists, and you still need SEO-friendly content. It’s important to note that I’m not just talking about SEO and being found online. ” Gag me! What the hell was I thinking? –John.

SEO 94
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How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. As a PR pro, you must have heard a thousand times about emotional storytelling. He specializes in SEO and Content Marketing activities. When your target audience feels entertained and happy, they are more likely to share the content.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

But don’t simply post a link on your Facebook page and expect for it to go viral. Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. But a lot of them stuck it out.

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Video Production Trends For 2020

Prohibition

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

Video 48
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As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling. SEOs, well they still want links, the sort of links that only PR can earn.

Survey 60
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#14: What happens when influence outshines advertising?

NewsWhip

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Bryan: Yeah.