ImPRessions - Crenshaw Communications
MAY 3, 2018
While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. PR can shine beat in B2B tech. And that research comes from PR content.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Thought leadership is a common term in most B2B public relations programs. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.
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ImPRessions - Crenshaw Communications
MARCH 23, 2017
Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. You’ll want to involve the panelists to confirm quotes and keep them apprised of your plans for white papers , videos and bylines.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Media and influencers read analyst reports and white papers, so the reach can become exponential. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Authors, experts, and academics. Industry events.
Landis PR
FEBRUARY 7, 2022
Writing a white paper? Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. The same holds true for content creation, which is a cornerstone of any B2B communications plan. Producing an explainer video? Let me tell you a story.
ImPRessions - Crenshaw Communications
OCTOBER 24, 2018
Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.
Sword and the Script
JANUARY 20, 2018
The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”
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