ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

JANUARY 8, 2019

3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable. That may not work on a blog but can work for long-form content like a report, ebook or white paper. This relations part of public relations. 5) Network at tradeshows and events.

B2B 78

B2B Media eBook Interviews 78

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48