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Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers

PRSay

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Do you think public affairs officers provided technical support? Photographs. Kaye Sweetser, Ph.D.,

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

In presenting him with the award that year, Board Chair Jeffrey Julin, APR, remarked: “Joe Epley has distinguished himself over many years as a sophisticated, ethical professional who has been an inspirational leader of PRSA. In 2008, he received PRSA’s highest individual honor — the Gold Anvil.

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Why Business Students Should Learn Strategic Communications

PRSay

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. However, reputation management is more than a CEO responsibility.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Long Range Planning 7 Post, J.,

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Unlocking Revenue Potential With The Power Of PR

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. We publish new episodes every other Thursday.

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Public Relations vs Marketing

Doctor Spin

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

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What to Look for When Choosing a PR Agency 

Landis PR

Presentation over zoom? Finding the right agency is more than hearing great ideas and understanding reputations. What to Look for in an Agency Ultimately, your agency and its team should have a high level of strategic communications experience, skill and acumen, including public relations, public affairs and crisis communications.

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