Onclusive

APRIL 4, 2023

Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

MARCH 29, 2021

They were first used on horse-drawn carriages to prevent mud and rocks from being tossed on passers-by and valuable until cars replaced carriages and dashboards moved inside to display instruments for drivers. PR professionals who craft data-driven strategies will find three dashboards helpful.

Analytics 88

Analytics Trends Data Measurement 88

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. How does one measure the quality of coverage?

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Happy employees are the ultimate growth driver. Most PR pros report to the CMO…. Source: Should PR Report to the CEO or CMO ). The media PR salary: $100,000.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. click image for higher resolution) 3.

Software 176

Software SEO Company Tools 176

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML].

Corporate 65

Corporate Reputation Brand Branding 65

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? And that’s an amazing thing for us, because it’s a lot of information about a number of brands and they track these things weekly.

Brand 78

Brand Branding Marketing Data 78

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago.

Advertising 131

Advertising Advertising Data Reputation 131

Flatiron Communications

APRIL 13, 2021

For one, the new media economy promises both to make some writers rich and to turn others into the content-creation equivalent of Uber drivers, even as journalists turn increasingly to labor unions to level out pay scales.” If stories germanate organically, what’s a PR person to do? Don’t get me wrong. Sadly, most of us do not.

Media 41

Media Journalism Reddit Local 41

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success. In fact, for most digital PRs, they are a necessary part of their digital PR toolkit.

Construction 62

Construction How To Media Google 62

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60