article thumbnail

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. Pitching trade press can be easier than getting a story in a large media outlet.

B2B 319
article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The database also has built-in features for list-building and a generative AI feature for pitching. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Pitch podcasts by noon. Why do vendors in PR skip this part?

Analysis 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR Tips to Help You Land Media Coverage

Garrett Public Relations

With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Media 215
article thumbnail

Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Because public relations equals trust in brands. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

article thumbnail

8 great ways to show reporters some love

Garrett Public Relations

After all, they often express their displeasure at receiving media pitches […]. The post 8 great ways to show reporters some love appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Report 86
article thumbnail

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215
article thumbnail

Time Your PR Right to Get the Most From It Over the Holidays

Garrett Public Relations

While timing is always important in public relations, trying to get media coverage at this time […]. The post Time Your PR Right to Get the Most From It Over the Holidays appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.