Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon. Content picks PR ethics.

Analysis 147

Analysis Tools Software SMB 147

Garrett Public Relations

APRIL 22, 2018

Here’s a question I see A LOT in the public relations industry. The post You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Are press releases still necessary?” So, when I […].

Writing 85

Writing Industry Publicity Small Business 85

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215

Tools Social Media Small Business Media 215

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.

Tools 108

Tools SMB Survey Software 108

Contently - Strategy

OCTOBER 15, 2020

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Even esteemed colleges like Harvard and Yale have gotten in on the action, letting the public take certain online classes without needing to pay a cent of the $50,000 tuition.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Even esteemed colleges like Harvard and Yale have gotten in on the action, letting the public take certain online classes without needing to pay a cent of the $50,000 tuition.

B2B 85

B2B Content Marketing Trends Marketing 85