Sword and the Script

DECEMBER 10, 2019

The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Cori Pearce | ChurnZero.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. The goals and metrics will follow.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. You also don’t want your audience speeding down without knowing what they’re getting in return.

Case Study 111

Case Study Marketing Study Content Marketing 111

NewsWhip

APRIL 14, 2021

But today, we want to talk about your current role. How does that come into your workflow? It’s really important that we’re there as those strategic partners so people don’t have to stop and think about, “Should I pull social media for this?” Can you tell us a little bit about that?

Analytics 78

Analytics Data Crisis Reputation 78

Waxing UnLyrical

JULY 15, 2016

The good news in all this (WHAT?!) – is that my concept of metrics of “success” are dramatically different than they have been in the past, when the world was equally shitty, and I went through equally (if not more) traumatic times. I.e., not reacting in a way that would ultimately be most damaging to myself.

Measurement 40

Measurement Guidelines Banking Twitter 40

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. One where the more truthful and honest you are, the more you enjoy your work, the more money you make.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

FEBRUARY 1, 2018

To surpass your outreach goals, you need data on your campaigns and your results. You’re about to learn how to improve your link building outreach using hard data, courtesy of Ben Dahlman, Operations Analyst, and Jordan Yocum, Leads Coordinator, at Page One Power. Now here it all is, in written form for your perusal.

Data 67

Data How To Analysis Comparison 67

Buzzstream

JUNE 10, 2021

Before your first ever outreach email is sent, you should plan your link building campaign. You can set-up a spreadsheet to keep track of your efforts. Every single detail of your outreach campaign is important, so leave enough room to tackle everything, including: The name and domain of sites you reach out to.

Google 71

Google Report Case Study Examples 71

Sword and the Script

DECEMBER 11, 2018

The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important. Those outlets will have to be ready to prove metrics, outcomes and effectiveness in order to prove ROI.”. – Craig Dekshenieks | Aderant. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93