Remove Meeting Remove Newspapers Remove Pitching Remove Storytelling
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Increasing Your Media Coverage Through Storytelling

PRSay

In today’s media environment, pitching reporters and editors has become a lost art. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan.

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Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment

Bianchi Biz Blog

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. What advice do you have for PR people that want to pitch you?

Meeting 75
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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. This has less to do with the actual business storytelling and more about how The Man measures journalists.

Pitching 146
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Behind the Headlines With Rich Oppel

Cision

Before you pitch a journalist, you must think about how your story adds value for your audience. It’s all storytelling. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? I find that some young professionals don’t read newspapers or influential websites.

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Behind the Headlines with Catriona Pollard

Cision

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

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Behind the Headlines With Brandon Puttbrese

Cision

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it. Rapid Fire Round.

Crisis 0
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO.

Survey 96