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You Land the Interview and Then. the Unexpected Happens

PR for Anyone

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked. Luckily I live in the D.C.

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What Can You Do to Land a TV Pitch?

PR for Anyone

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ve got to remember that media is visual. Maybe it’s a book.

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Tips for Media Interviews

PR for Anyone

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. This week, I want to talk about, what if you’re in an interview, especially on television, and you don’t know the answer to the question. So what do you do?

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PR Myth #3 – PR Generates Sales

PR for Anyone

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. So, just landing in the media will not instantly generate sales. I got a $10,000 client from being on television. Again, It could.

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TikTok Trends

PR for Anyone

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. Give the media what everyone already wants. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. PR FOR ANYONE.

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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

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Getting the Yes When Pitching the Media

PR for Anyone

How do you get the yes when pitching the media? In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. You pitch them in a way they want to be pitched. Journalists are busier than they’ve ever been. It was all about a new product.

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