PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. What’s the difference between marketing, advertising and public relations? So, fundamentally marketing activity is commercially focused and PR is focused on reputation. Something that should not be underestimated.

Publicity 48

Publicity Advertising Advertising Tools 48

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Create content. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. They called it program marketing; essentially it was public relations and communications. What are the keys to maintaining a positive brand reputation?

Social Media 120

Social Media Reputation Crisis Media Training 120

Shift Communications

JULY 26, 2017

While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. Also, some reporters may only be on the hook (sorry) to write one Shark Week story.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Polaris

MARCH 17, 2015

My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more.

Agency 100

Agency eBook Training Media Training 100

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Project your style and protect your reputation. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JULY 3, 2013

If you spoke at a party the way most businesses speak to the public, no one would know who you were after you left. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything.

Marketing 100

Marketing SEO Writing Engineering 100

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. Michael has a first class honours degree in public relations from the University of Gloucestershire and is currently named by Cision as one of the UK’s top ten PR bloggers ( thoughtsymposium.com ).

Interviews 28

Interviews SEO Banking Radio 28

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 172

Report Local Media Pitching 172

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. We didn’t just rest on our public relations laurels.

Agency 105

Agency Travel SEO Nonprofit 105

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Communications Conversations

JULY 18, 2019

You also do a ton of media relations-TV work in town. How have you built that reputation? And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? My early experiences — all unpaid — included marketing and/or public relations internships with the St.

Local 94

Local Course Community Interviews 94

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples. The provocative mix is definitely food for thought for anyone responsible for brand reputation.

Airlines 136

Airlines Comparison Facebook Video 136

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. It reads: From the Public Relations Society of America.

Journalism 28

Journalism Guidelines Government Training 28