PRSay
APRIL 9, 2021
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.
PR for Anyone
MAY 4, 2022
I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.
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ImPRessions - Crenshaw Communications
JULY 13, 2022
Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. For more on media training and brand messaging, check out this post.
PRSay
JULY 10, 2019
I travel a lot for my job and have a lot of travel stories that teach me life lessons. A kind, unknown fellow traveler had turned it over to the airline. It’s the same when you write pitches and follow-up emails. Get more media pitching knowledge from Michael Smart here. But it wasn’t there!
PRSay
NOVEMBER 28, 2018
Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.
Deirdre Breakenridge
MARCH 25, 2015
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.
PRSay
FEBRUARY 28, 2018
Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. He mentioned he needed to talk to someone who had been injured in a car accident while traveling for the Thanksgiving holiday. Get more media pitching knowledge from Smart here.
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