Sword and the Script
APRIL 2, 2024
Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”
5W PR
FEBRUARY 17, 2020
Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels.
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ImPRessions - Crenshaw Communications
MAY 22, 2018
Digital and print trades in a given sector are tantamount to a virtual business community. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. This adds up to coverage with greater relevance to the likeliest buyers.
ImPRessions - Crenshaw Communications
APRIL 26, 2016
An exec I worked with once told me he didn’t exist until he saw his name in print. Good public relations takes an exec’s POV and character traits and introduces them to the world through a combination of personality profiles, owned content, a social media presence and speaking gigs. .” Guaranteeing outcomes.
Sword and the Script
JANUARY 20, 2018
The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.
Cision
SEPTEMBER 10, 2015
In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.
Waxing UnLyrical
MAY 15, 2018
While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A former U.S.
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