Beyond PR

JUNE 8, 2016

Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Take a class or two to hone your design and video production skills. It will not just improve your media relations, but also the brand content you offer directly to online audiences. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. I love the written word, but video and audio exponentially add new ways to get my point across or to accentuate a specific idea. What story or stories are you most proud of?

Meeting 75

Meeting Automotive Media Newspapers 75

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making.

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

AUGUST 14, 2019

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. Then there’s the specific technical skills of media relations and internal communications. Maybe you’ll tell it through social media. Maybe there’s a comic or a graphic or a short-form video.

Internal 66

Internal International Conference Public Affairs 66

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Take one area of PR, like media relations.

Technology 120

Technology Analysis Data Tools 120