media-relations-measurement-conference-takeaways 
Critical Mention
OCTOBER 25, 2021
For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary.
Sword and the Script
APRIL 2, 2024
Sword and the Script Media can help with B2B marketing, PR and social media. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Users can track and share media mentions on the go. Measurement templates.
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PRSay
APRIL 5, 2023
Here are three takeaways from the survey. The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Spending on media monitoring, content creation and media databases is expected to decrease.
Cision
JUNE 2, 2016
Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Test & Measure. “We used to love data because we wanted to predict behaviors. .
PRSay
OCTOBER 12, 2018
Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. We’re at a time in history when the media has become the scapegoat for what some claim is “fake news.” Here are 10 takeaways from this most important industry conference: 1.
Cision
OCTOBER 26, 2016
The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights.
Buchanan PR
JULY 13, 2022
The other week, the BPR team attended the annual Social Media Day PHL conference to learn about the latest trends in social media practices for businesses. Social media is an ever-evolving landscape, where algorithms and best practices seem to change almost daily. Not all social media platforms were created equal.
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