Measurement Small Business Software Writing 
NewsWhip
JUNE 14, 2023
G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users.
Sword and the Script
FEBRUARY 2, 2022
It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point?
Sword and the Script
NOVEMBER 23, 2019
About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees.
Cision
SEPTEMBER 21, 2016
Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Follow her on social media.
PR Fuel
SEPTEMBER 8, 2020
PR has grown from a de facto job to bridge the gap between business and journalism. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. In late 2015, the Chicago-based PR software company Cision, Ltd. One meant for small businesses? Public Relations.
Sword and the Script
AUGUST 13, 2019
Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 2) April 7, 2014: Vocus.
Beyond PR
OCTOBER 31, 2017
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. How Mature Is Your Earned Media Measurement Strategy?
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