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Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

Sword and the Script

This new recognition of value, while welcome, doesn’t come without challenges. Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. social media, content, etc.). 23% said measurement / ROI.

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20 PR and Marketing Predictions for 2022

Sword and the Script

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214
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Letter from Kingston Park: rugby lessons for life

Stephen Waddington

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We’ve less than four weeks to the ceremony in New York. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation.

Privacy 60
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

To be clear, this is a trial, so I’m not entirely sure what this will become; I welcome your feedback online or offline. Onclusive is developing new ways to measure PR including attribution. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. all 210 U.S.

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An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. Perspectives from the media industry would also be welcomed.

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#measurePR Recap (Jan 2016): Happy New Year

Waxing UnLyrical

Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. On how effective measurement can improve media relations: A4: #PRdata gives you the opp to think on your feet w reporters.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189