PR for Anyone
MARCH 24, 2020
She pitched it to her editor who loved it too and they wrote an article about me. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.
Action PR
JUNE 28, 2019
Perhaps it’s a new product launch, a partnership or business success story. We recently wrote about what makes a good PR pitch , and while many of the tactics are similar, pitching a trade journalist requires a slightly different approach. The post How to Pitch to a Trade Press Journalist appeared first on Action PR.
Bianchi Biz Blog
SEPTEMBER 7, 2021
I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.
ImPRessions - Crenshaw Communications
MAY 31, 2016
In a 1996 Esquire magazine article, ”The Age of Spin,” ad critic Randall Rothenberg notes how the meaning of “spin” morphed from a synonym for “deceptive” to something more respectable with the rise of what he calls the political “media spindustrial complex.” This may be the worst.
PR Fuel
JANUARY 24, 2022
Use press releases to spread awareness for a product launch or an important business milestone. A captivating press release can feature on websites, news publications, and magazines. Your pitch has to stand out since journalists get many of them. Draft an Eye-catching Press Release.
PR Fuel
DECEMBER 14, 2021
Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Knowing when and how to pitch media members is key to securing coverage. This includes magazines, newspapers, TV channels, and their websites. Our Tips for Effectively Sending Press Releases. Create a Media List.
ImPRessions - Crenshaw Communications
SEPTEMBER 26, 2017
However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. However, if a brand is already well-known in the space and the product launch or other news has very broad appeal, going out broadly to press may be the best strategy.
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