Remove Local Remove Publicity Remove Small Business Remove Television
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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Where can you find entry-level public relations jobs? If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Public affairs firms.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2

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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. Anyone can get publicity! PR FOR ANYONE.

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Managing the Challenges of Bad Publicity

Critical Mention

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity. Think Before Reacting. Think Before Reacting. Don’t be too Defensive.

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Getting the Yes When Pitching the Media

PR for Anyone

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. Anyone can get publicity!

Pitching 130
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Good Stories

PR for Anyone

How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). Anyone can get publicity! What to Pitch When. The system works!

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