PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Thought Leadership. Thought leadership is a relatively new addition to public relations strategy.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Product launch. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations. How to Grow Your Business with Thought Leadership PR. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

OCTOBER 15, 2020

According to multiple studies, the average consumer is presented with up to 10,000 ads per day. Our stakeholders — employees, customers, students, partners and vendors — are all part of our audience. And business owners and leaders are the primary communicators. Yes, you read that right.) Illustration credit: jirsak.

Product Launch 164

Product Launch Radio Employee Consumer 164

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. You earned your new title and responsibilities, but does everyone else buy into that?

Product Launch 60

Product Launch Newspapers Agency Journalism 60

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

MARCH 11, 2020

To me, a born-and-raised Chinese national who’s studied, lived and worked in America for more than seven years, this program offers a perfect platform to fulfill my aspiration: becoming a bridge between China and the U.S. Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Turn Your Case Studies Into Content. Yet, we are often the shoemakers with no shoes. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

A sales-oriented trade show like Cloud Expo in New York may work for many goals, while a more ideas- driven one like Fortune Live Media may align better with thought leadership objectives. To grow relationships with influencers, media, and colleagues? For maximum impact, overprepare. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60