Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. It’s pull marketing to promote a sense of thought leadership. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Product launch. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. You earned your new title and responsibilities, but does everyone else buy into that?

Product Launch 60

Product Launch Newspapers Agency Journalism 60

The Hoffman Agency

MARCH 11, 2020

To me, a born-and-raised Chinese national who’s studied, lived and worked in America for more than seven years, this program offers a perfect platform to fulfill my aspiration: becoming a bridge between China and the U.S. Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36