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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. This commitment builds trust and a positive reputation with both the public and policymakers.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. Concerns about job losses, privacy breaches, and ethical use are widespread. However, the public dialogue has moved to the benefits of AI – improved efficiency, predictive capabilities, and beyond.

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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. These changes set up occasions for lively public discussions for clients.

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How To Do AI Startup & Tech PR, Featuring AI Survey Insights

Shift Communications

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big. The corporate leadership opportunity right now is big. The set of target publications is unique. Here is what our survey of 1,000 employed U.S.

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Impact of COVID-19 on NHS comms

Stephen Waddington

He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

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