ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. They want a story tailored for their needs or unique to their particular publication; in fact, they often want an exclusive. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 85

Trade Shows B2B Conference Marketing 85

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Do work backward. Just a bit of positive newsjacking.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Here is a mix of ways to find public speaking opportunities and online ones. Follow up with an email pitch.

Publicity 100

Publicity Trade Shows Google Twitter 100

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. New leadership announcements . For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . They’ll know when to send your press releases to the right publications. Partnership announcements.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or trade shows. Target with content. Make sure that you write for the audience you want to serve.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider. You don’t need to be a big shot so send us a pitch ! Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Theory and techniques of media training can be shared at all levels, we must democratize the competence of public speaking.”. Brand-to-brand collaboration.

Marketing 169

Marketing Employee Content Marketing Training 169