Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. Truescope product overview.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

JANUARY 31, 2023

Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” PR measurement.

Software 78

Software Case Study Technology Tools 78

PRSay

JUNE 11, 2021

To respond to these requests efficiently, we developed a system to track journalist requests, identifying their name, outlet, subject matter and current status or deadline. We also used this tracking system to expand our list of media contacts. The report also tracks opinion editorials published by our faculty and students.

Publicity 158

Publicity Social Media Report Fashion 158

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 6 NHS staff as advocates The NHS is the best, safest and most affordable healthcare system in the world according to the Commonwealth Fund healthcare think tank.

Communications 63

Communications Healthcare Print Community 63

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. . Want to be part of the Off Script series?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. A show about communicating with clients, prospects and employees – in person, in print and online. 20) Mack Collier. Fan-Damn-Tastic Marketing Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Taiichi Ohno (1912-1990), father of the Toyota Production System.

How To 60

How To Software System Employee 60

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Waxing UnLyrical

APRIL 2, 2016

Stay on top of your systems. And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership. Collaborating to build and grow empowered communities instantly elevates your thought leadership.

Strategy 40

Strategy Case Study Community Creativity 40