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Traditional Media: From Endangered To Extinct

Maxim Behar

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

billion global market for Media Intelligence/PR software and information solutions.” The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. The data for their report comes from scouring published financial reports. million (USD), down 10.0%

Internal 147
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What Ephemeral #Content Means For Our #Relationships

Deirdre Breakenridge

Now that we’ve replaced printing photos of fun times with live broadcasting, we’re continually contributing to the FOMO issues of others. Syracuse University Digital Journalism major Jane Hong comments, “If you and I were hanging out and I posted a Snap of us to my story, a third party could be hurt or jealous they weren’t invited.”

Print 150
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

The PR software community has taken note and they are responding. That assistant helps to write social media content but now includes an integration to DALL-E. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. This is available to all customers.

Software 122
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

Or the Longview Journal in the case of this particular announcement. It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such.

Software 119