article thumbnail

How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

including magazines like OK! NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach. Their go-to digital tool? Speed is very important.”.

Reddit 158
article thumbnail

Legit hangs onto the top spot in our November Facebook publisher rankings

NewsWhip

Another top performer in the top ten was People magazine, which cracked the top five publishers for the second month in a row and was the most engaged American publication overall in November. This was thanks to its coverage of celebrity news, which drove it to almost 8 million engagements. .

Facebook 148
article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Art magazines covered the film’s colors and set design. He’s just Ken.”

Film 127
article thumbnail

MediaPulse | A Weekly Media Round-Up

Cision

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120
article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. The results were often ugly.

Airlines 180
article thumbnail

A Case for Marketing Ethics

Mindful Marketing

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. His question to me was more about what he might do or say. Unfortunately, Sports Illustrated isn’t the only organization faking it.

Ethics 94
article thumbnail

Media 102? A brief update to media 101

PR in High Definition

These are three traditional job titles in the journalism world which have been around for over a century. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Columnists. Definitely not.

Media 54