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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

PR Week magazine called Lochte’s statements “a vaguely worded apology that appeared to back away slightly from the robbery claim but never quite said what it was apologizing for.” The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. The past two weeks have been the lowest part of my life.”.

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The Top 50 Social Media Influencers on Twitter

Cision

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. President of Convince and Convert – a strategy consulting firm.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Modern Newspapers & Journalism As discussed in a previous section, newspapers were technically invented in China around the year 200BC.

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