The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens
NewsWhip
JULY 14, 2020
This interview has been edited for length and clarity. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . For example, within the business, we have a media unit staffed with former national news journalists.
Let's personalize your content