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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

And was narcissism correlated with the exploding use of digital technology? Posted more than 3 social media updates per day. We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. Want the full scoop?

Marketing 119
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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders.

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A Story So Common, Yet So Unique – WFH

The Hoffman Agency

By Avni Gupta, Intern. Moreover, if this year has taught us anything, it is that our worlds are still functioning only because of technology. Without all the countless e-mails, numerous Zoom calls and constant IMs on Skype, I would not have been able to do this internship. Definitely not on my radar, let alone be my utopia.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. What if your time and money can be spent better on a not-so-popular social media platform? What are the unorthodox social networks? Statista recently released the list of top social networks ranked by the number of users.

Marketing 120
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8 Great Linked Tactics for Communicators

PRSay

Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can. Local TV + Bloggers – Local bloggers are usually fans of local TV, and adore being considered part of the media market. Play with the timing of your posts to see if it makes a difference.