Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Christopher S.

Measurement 159

Measurement Insurance Insurance Newspapers 159

PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.

Pitching 130

Pitching Media Insurance Insurance 130

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This guide will discuss some key healthcare public relations strategies.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

PR Job Coach

MARCH 29, 2012

So, if you are one of those 850 million Facebookers and are in the market for a job or a new place to ply your skills, consider the following ideas to make Facebook work for you as you look for work. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile.

Facebook 160

Facebook How To Construction Insurance 160

Prakkypedia

NOVEMBER 29, 2017

The rankings – particularly those top-ranked and those lowest-ranked – are highlighted across newspaper headlines, and discussed on TV and radio talkshows. Real estate agents and insurance brokers are the closest related-occupation in the list, in terms of their occupational drive to make a ‘sale’. It’s an annual reinforcement.

Reputation 60

Reputation Survey Insurance Insurance 60

Buzzstream

FEBRUARY 27, 2024

later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e.,

Pitching 83

Pitching Writing Film How To 83

Wildfire

JUNE 25, 2019

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. So, I thought I’d take some time to highlight some of the best PR campaigns and stunts that have inspired me over the last year. Drumroll please…. The death of Simon the Sloth by LifeDirect.

Fashion 40

Fashion Comparison Insurance Insurance 40