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Everything is Measurable in PR

Shift Communications

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Christopher S.

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Back to School Media Pitches

PR for Anyone

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.

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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This guide will discuss some key healthcare public relations strategies.

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How to Make Facebook a Career Book

PR Job Coach

So, if you are one of those 850 million Facebookers and are in the market for a job or a new place to ply your skills, consider the following ideas to make Facebook work for you as you look for work. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile.

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My favourite PR campaigns and stunts across the last year

Wildfire

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. So, I thought I’d take some time to highlight some of the best PR campaigns and stunts that have inspired me over the last year. Drumroll please…. The death of Simon the Sloth by LifeDirect.

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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

Back to your question, he Israeli market, before COVID was the main market for many Bulgarian destinations, such as Kyustendil, Devin, Hissarya, Velingrad. The hotels there literally depended on this market. In the domestic market, as you may know that Bulgarians travel more often and for a shorter time in recent years.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. recommended the crisis communications team include only four executives such as the CEO, an HR executive, an IT executive and the chief marketing officer.

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