MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.

Insurance 74

Insurance Insurance Interviews Marketing 74

OnePitch

NOVEMBER 17, 2022

I have found that the most challenging and rewarding time in PR is when the client doesn’t have any news and we need to get scrappy and tie into trends. We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country.

Strategy 52

Strategy Real Estate Media Pitching 52

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? National media feeds the local media. Maybe, but probably not.

Media 49

Media Local Insurance Insurance 49

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. For agencies—you see trends that will have an impact across industries, and can put these on outside trends into context for clients. Learning insurance?

Industry 58

Industry Insurance Insurance Resources 58

Beyond PR

APRIL 5, 2018

The ability to identify a crisis before it takes place is the equivalent of having home insurance before an earthquake. Comms must be able to acquire and understand market research quickly to fuel content and campaigns that take advantage of emerging trends. What is the overall audience sentiment of the industry as a whole?

Company 73

Company Media Crisis Insurance 73

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Is High-Deductible Health Insurance Worth the Risk? , Authoritative data allows PR professionals to do just that, defining trends or uncovering something “new.” The story was begging to be told.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

MARCH 1, 2016

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible. Ripley wrote her insight in 2015.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Maxim Behar

JULY 26, 2021

Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more? You have caught a good trend - the future of health tourism. From 60 to 80 euros for a visa. Mr. Behar, what are your thoughts on that? But how are things in the industry, Ms.

Tourism 52

Tourism Hotels Brand Branding 52

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. In her words, it’s the “best of both worlds – experience in PR and exposure to what is happening on the journalists’ front.”

Media Relations 68

Media Relations Media Insurance Insurance 68

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. Some of your local TV stations kind of do the same thing, usually at the end of the segment. Eventually, that’s the stuff that ends up at these local stations. They go to the news. Dave Oates: Right. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. Newsrooms are more lean than ever before.

Media 112

Media Journalism Report Video 112