PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.

Pitching 130

Pitching Media Insurance Insurance 130

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I listen to a few radio stations throughout the day, and they always do this. Some of your local TV stations kind of do the same thing, usually at the end of the segment. They’re just looking for news blurbs. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Media conglomerates are eating up local news outlets. Newspapers are cutting staff.

Media 112

Media Journalism Report Video 112