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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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What Are the Essential Elements of a Press Release?

PR Fuel

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. Otherwise, you might try to cover too much information within the press release.

Writing 52
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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

Use them to create a media narrative for your brand and control information spread. Running an impactful PR campaign can open doors for your business. Use press releases to spread awareness for a product launch or an important business milestone. Include bits of information that will grab a journalist’s attention.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159
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Press Release Example: What to Include in Your Next Press Release

PR Fuel

As the paragraphs go on, the information will not be as pressing and the reader won’t miss too much by skimming over it. Sentences like learn more at our website or call today for more information are perfect for this. Important Information Relating to Your Company. This might include. This will be your sub-headline.

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Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. They bring valuable expertise and insights to the table, helping businesses navigate the ever-evolving landscape and make informed PR decisions.

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Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. This is an absolute game changer for many businesses like ours.