5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.

Brand 370

Brand Branding Media Measurement 370

PR Fuel

JANUARY 24, 2022

Collect industry research during the initial stages of your campaign. Use press releases to spread awareness for a product launch or an important business milestone. Your press release should feature a captivating story with relevant quotes from industry leaders. Collect Market Data.

Creativity 111

Creativity Data Measurement Product Launch 111

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. This demonstrates their understanding of the industry and their ability to deliver results.

Agency 62

Agency Case Study How To Crisis 62

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 2) They can only talk about their company and their products. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Prohibition

JANUARY 14, 2022

That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. There are several tools out there that monitor and aggregate news stories about your brand, competitors or industry. Build positive relationships with journalists and publicists in your industry.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry.

Marketing 52

Marketing Analytics eBook System 52