5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

PR Fuel

JANUARY 24, 2022

Collect industry research during the initial stages of your campaign. Use press releases to spread awareness for a product launch or an important business milestone. Your press release should feature a captivating story with relevant quotes from industry leaders. Collect Market Data.

Creativity 109

Creativity Data Measurement Product Launch 109

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. This demonstrates their understanding of the industry and their ability to deliver results.

Agency 62

Agency Case Study How To Crisis 62

Prohibition

JANUARY 14, 2022

That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. There are several tools out there that monitor and aggregate news stories about your brand, competitors or industry. Build positive relationships with journalists and publicists in your industry. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

NOVEMBER 9, 2021

For small businesses, there is so much competition that all of your content needs to be top-notch. Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. Of course, as a small business, ethics are crucial.

Writing 92

Writing Small Business SEO Local 92

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. The short answer is, absolutely. Craft a Good Headline.

Writing 60

Writing SEO Google Local 60