Industry, Print, Social Media and Trade Shows

Industry

Social Media

Trade Shows

Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows

Konnect Agency

MARCH 20, 2024

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. Your color choice should also be used in messaging across social media prior to the event. is our favorite pre-show promo. Conclusion The bottom line of trade shows: come prepped!

Trade Shows

Trade Shows Real Estate Sports Print

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities.

B2B

B2B Marketing Measurement Social Media

Join 59,000+

Insiders

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

JANUARY 24, 2023

Shared Media What it is: Shared media typically refers to social media, but it can also include discussion forums, wiki pages and other mediums that rely on user generated content. Pro tip: Social media sites want to keep people on their pages, so they typically devalue links to content off site.

Media

Media Advertising Advertising Print

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Wait, what is earned media? Non-paid social media posts referencing a product or service.

Media

Media Nonprofit Pitching Analytics

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Videos can be distributed across social media as well as on your own business blog or website.

Strategy

Strategy Product Launch Brand Branding

Post Launch Marketing Strategy

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Videos can be distributed across social media as well as on your own business blog or website.

Strategy

Strategy Marketing Trade Shows Video

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.

Survey

Survey B2B Marketing Trade Shows

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows

Trade Shows Marketing How To Real Estate

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. It also helps to track important industry verticals and follow the most relevant journalists on Twitter. Remember Vine?

Airlines

Airlines Exercises Fashion Print

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 20% social media. 23% say social media. 22% social media posts. Share it on social media. Use it for retargeting in social ads.

B2B

B2B Report Marketing Survey

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

JANUARY 9, 2018

4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on social media (paid).

Media

Media B2B Groups Conference

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing

Marketing B2B Print Technology

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

JUNE 21, 2016

Regions that are largely supported by one or two industries can have their fortunes rise and fall based on the performance of those industries. If you are looking to expand into new industries or simply grow your business, broadening your geographical reach expands your choices. All markets are not created equal. Collaborate.

Local

Local How To Skype Trade Shows

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing

Marketing Content Marketing Pinterest LinkedIn

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media

Social Media Marketing Media YouTube

Public Relations Today

Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Trending Sources

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

The Evolution of Earned Media: Navigating Change

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

Post Launch Marketing Strategy

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

How to Promote Your Online Press Kit with Multichannel Marketing

10 Do’s And Don’ts For Better PR Ideas

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Beyond Your Borders: How to Work with Non-Local Clients

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

What Taylor Swift Can Teach You About Social Media Marketing

Stay Connected